The global online advertising market in 2018 is valued to exceed over U.S. $281B in 2018, and will likely continue this upward trend well into the future. - US Advert Center
ACA Network (ACA) ICO Review – Blockchain based Ad Serving Platform
Website - https://aca.network
Whitepaper - https://aca.network/documents/aca_whitepaper.pdf
ANN Thread - https://bitcointalk.org/index.php?topic=3079312
Telegram - https://t.me/acanetwork
Twitter - https://twitter.com/ACANetwork_io
Facebook - https://www.facebook.com/acanetworkofficial/
Medium - https://medium.com/@acanetwork7
YouTube - https://www.youtube.com/watch?v=StKfPyE_y-Q
The Advertising Industry was turned onto its head when the internet took off in the mid-nineties. No longer were established Advertising Agencies going to hold the monopolistic grip they had on media operators and businesses that relied on advertising to generate revenue. The advent of the internet allowed for a new world to take shape, and when it did, a new Beast was born in the form of the world wide web. This new technological world wasn’t able to harness the power it wielded in the advertising sphere until about the early 2000’s when online Ad Agencies started popping up all over cyberspace transforming a once physical, hold-it-in-your-hand type advertising marketplace, to a new, non-physical, non-tangible marketplace, which was now taking place online and not so much on the streets of cities worldwide. This new Beast took off running and has never looked back, even though many media operators wished they could grab it by the horns and hog tie it, effectively putting an end to the problems it had created. Problems such as, paying exorbitant fees to online ad agencies who can at their own discretion, change established prices on ads they control. Who will be the savior of modern-day advertising media worldwide you ask?? Let me introduce you to the new Sheriff in town, may I present the ACA Ad Serving Platform, which aims to make all online ad trafficking transparent through the use of Blockchain and Distributed Ledger Technology, making the industry effectively more fair and balanced. This will be beneficial to both advertisers and advertising media by reducing costs and expenses.
Introduction to the ACA Network Ad Serving Platform
The ACA Network Ad Serving Platform consists of three main components:
1. The ACA-AMS Advertising Control System (ACA-AMS)
2. The ACA-EX Automatic Matching Exchange (ACA-EX)
3. The ACA-NET Advertising Network and SDK (ACA-NET)
All three of ACA Networks core components seek to solve the problem the internet flung upon the advertising industry, which came in the form of complex issues like Ad Fraud. Ad Fraud takes place when botnets en masse fraudulently represent online advertisement impressions, clicks, conversion or data events, in order to generate revenue for undisclosed Ad Agencies. Examples of Ad Fraud can also be found in practices such as buying Telegram, Twitter and Facebook followers, while also in the purchasing of a YouTube Content Creators channel subscribers. Ad-Fraud costs in the advertising industry are projected to be close to US $ 20B in 2018. Banner, Video, Social Media and in-app advertisements are some of the favorite sources scammers like to utilize in their Ad Fraud Schemes.
The Technology of the ACA Network Ad Serving Platform
Grounded in Ethereum Smart Contract features of the ERC20 Token Protocol, the ACA Network Token technology is poised to become a global force for change in the online advertising industry. The ACA Advertising Network (ACA-NET) is an SDK (Software Development Kit) which contains the ACA-NET Platform in the form of a set of applications better known as apps. They are used to issue smart contract-based advertisements for use on mobile, web, and various smartphone operating systems. The displayed advertisements, and collected information, will be immutably managed according to the smart contract made on the ACA-EX, which will utilize the ACA Token as a means of transferring smart contract features and wishes between contracted parties.
Competitors of the ACA Network
Competitors of this ICO Project aren’t many in numbers, but they are there competing directly for advertisers attention with the ACA Network. And because the ACA Network already has a full set of working apps and ten years of business behind them, the competition is whittled down to practically nothing to worry about. So why choose to work with the ACA Network?? I have to keep pointing this out because it is so obviously truthful, experience, product, deployment, SDK. I can keep going on forever about the experience that the team behind the ACA Network brings to the Global Advertising Industry. Let’s take a look at that ACA Network Team, which is ushering in a new era of change.
ICO Details -
Ticker Symbol - ACA
Supported Currency - Ethereum (ETH)
Protocol - ERC 20
Min. Investment - 0.15 ETH
Max. Investment - 300 ETH
Soft Cap - 3,000,000 USD
Hard Cap - 30,000,000 USD
Price per US Dollar for each ACA Token - $ 0.03